I'm a cross-functional product designer with a passion for crafting human‑centered experiences that seamlessly blend storytelling, technology, and culture. I specialize in bringing clarity to ambiguity, uncovering non‑obvious opportunities, and crafting experiences people don't know they need—yet.
After relocating to California from New York, I freelanced for two years, partnering with leading creative agencies to evolve brands and bring products to life.
Between 2019 and 2021, I partnered with creative agencies and early-stage startups, helping transform brands and elevate their client work through thoughtful, insight-driven design.
I worked with leading agencies including UENO, Emotive Brand, Godfrey Dadich Partners, Edelman and Code & Theory. My work spanned branding, illustration, experience design, motion design, UX/UI, creative strategy and campaign concept development.
A major highlight from this time was collaborating with UENO to envision, build, and maintain a new design system for Twitter. Working alongside a talented team of designers, I helped UENO define and iterate on a new design system that supported Twitter's evolving product ecosystem. I also led design and creative direction for Cereal Number, an early-stage DTC startup brand making healthy, flavorful cereal. From early concepting through launch, I shaped their brand experience and helped bring their first subscription-based product release to market.
Across client engagements with Twitter, Microsoft and Xerox, I served as both a strategic and hands-on creative partner, adapting quickly to each team's needs and stepping in wherever I could provide the most value. My cross-disciplinary background enabled me to deliver solutions that advanced both agency priorities and client outcomes.


