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Aaron Pedersen

[email protected]
linkedin/in/aaronpedersen

I'm a cross-functional product designer with a passion for crafting human‑centered experiences that seamlessly blend storytelling, technology, and culture. I specialize in bringing clarity to ambiguity, uncovering non‑obvious opportunities, and crafting experiences people don't know they need—yet.

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Design Director At Code & Theory

As a Design Director at Code & Theory, I led design with a people-first approach—guiding teams, mentoring designers, and fostering collaboration across strategy, production, and technology.

Design at a global agency

Code and Theory is a digital-first creative agency that blends strategy, design, and technology to help brands innovate and grow.

At Code and Theory, I led end-to-end design for branding, social, digital and products—guiding multidisciplinary teams and partnering with strategy, production, and technology to bring ambitious ideas to life. Highlights include launching a mobile marketplace uniting eight brands under 1-800-Flowers.com, leading a team to design and prototype new features for Meta for Business, and developing a design system for Kaplan.com that integrated 99+ sites and powered their e-commerce evolution. Beyond the work itself, I built and nurtured a creative culture—mentoring designers, hiring talent, and fostering collaboration across a global team spread across eight time zones.

Code & Theory Work
Celebrating gifting with a one-stop shop
A new digital-first, e-commerce mobile expereince that illuminated engaging content and created a one-stop-shop to gift across the spectrum of the 1-800-Flowers.com brands.Product Design, UX/UI, Motion, Prototyping, Design Team Leadership, Creative Direction
Code & Theory Work
Creating Connective Tissue to Drive Engagement
Transformed Meta For Business into a navigable hub for key resources for business users and prospects alike.Design Audit, Strategy, Product Design, UX/UI, Prototyping, Testing, Design Team Leadership
Code & Theory Work
Transforming the Digital Ecosystem of one of the World's Largest Education Providers
Designed the first iteration of the new Kaplan.com, successfully migrated one of their numerous e-commerce websites into it, and laid the foundation for migrating the other 99+ sites.Creative Direction, Product Design, UX/UI, Prototyping, Testing, Design System, Design Team Leadership
Code & Theory Work
Liberating Genomics to All
Led the and design of Clear Labs' new brand and website, elevating their next-generation genomics and data-analytics platform.Creative Direction, Identity Design, Product Design, UX/UI, Prototyping, Design System, Team Leadership
Clients
Tangible Innovation for Code & Theory Clients

Led client engagements that delivered intuitive solutions to help organizations leverage the power of change.

Code & Theory By The Numbers
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A Global Team Across Seven Time Zones

At Code & Theory, I led a distributed design team spanning seven time zones, from Manila to London.

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Eighteen Successful Projects Led, Delivered and Deployed

I led 18 projects end-to-end—partnering closely with cross-functional teams to meet goals and deliver real outcomes.

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Average Project Team Size of Twelve

Project teams varied in size and included designers, project managers, engineers and account managers.

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Four New Business Wins

I contributed to four successful pitches, shaping design, strategy and the overall narrative that won the work.

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Email: [email protected]

Linkedin: linkedin.com/in/aaronpedersen